Global Brand Management
A Guide to Developing, Building & Managing an International Brand
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
Specificaties
| ISBN/EAN | 9781789660401 |
| Auteur | Laurence Minsky |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 328 |
| Lengte | |
| Breedte |