Gen Z

Longing for Change

RENÉ C.W. BOENDER (1958)has been a keynote speaker for more than 20 years, and lectures all over the world about Gen Z and other topics. These energetic keynotes are experienced as true eye-openers. He operates on the basis of the KISS principle: Keep It Smart & Simple! Previous books of René’s are ‘Great DR. JOS AHLERS (1963) began his career as a researcher at the University of Amsterdam. After earning his doctorate in Psychology, he moved to the business sector. As a strategist, he advised numerous companies and institutions on how to position their brand, and on communication. Ahlers is currently working as an independent consultant, involved with ‘Collaborative Communities’. He is also a much sought after keynote speaker on Gen Z. RENEBOENDER.NL JOSAHLERS.NL

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Specificaties

ISBN/EAN	9789461562623
Auteur	René C.W. Boender
Uitgever	Bertram + de Leeuw Uitgevers BV
Taal	Engels
Uitvoering	Paperback / gebrocheerd
Pagina's	186
Lengte	220.0 mm
Breedte	151.0 mm

The clock is ticking! Take action now... Nobody can hold back the future, but now is the time to view things in advance, and that is better than hindsight. Gen Z is longing for change and is taking its place in the workspace! They will take over and shape society, step by step. Only, what is their view of the world? How do they perceive the previous generations?Which choices will they make? How do you get in touch with them? And how will Generation Alpha turn out? This is already the 3rd book in which Jos Ahlers and René Boender write about this unstoppable network generation. Based on extensive research, they venture into a series of predictions on the behavior of this young, digital generation. A generation that is always online, everywhere. To whom socials are not a discovery, but a necessity. What will the consequences be in social matters? In the ? eld of marketing? Or sports? Gen Z is a book that is in the center of life. This is a book for everyone who wants to get to know Gen Z better. And wants to understand how to inspire this generation by behaving in a morally responsible way. Let’s head for a nicer world!

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