Fundamentals of Marketing
Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.
Specificaties
| ISBN/EAN | 9780198910817 |
| Auteur | Paul (University of Leicester) Baines |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 384 |
| Lengte | |
| Breedte |