From Categories to Categorization
Studies in Sociology, Organizations and Strategy at the Crossroads
This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
Specificaties
| ISBN/EAN | 9781800430204 |
| Auteur | Rodolphe (HEC Paris Durrand |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 416 |
| Lengte | |
| Breedte |