For the Culture
The Power Behind the World's Most Successful Brands, from Apple to Beyonce
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
Specificaties
| ISBN/EAN | 9781035020010 |
| Auteur | Marcus Collins |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 304 |
| Lengte | 241.0 mm |
| Breedte | 163.0 mm |