Flying Off Course
Airline Economics and Marketing
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
Specificaties
| ISBN/EAN | 9781138224247 |
| Auteur | Doganis, Rigas (European Aviation Club) |
| Uitgever | Taylor & Francis Group Limited |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 342 |
| Lengte | 246.0 mm |
| Breedte | 174.0 mm |