Exactly How to Sell

Exactly How to Sell walks you through a tried and true process that draws on the time-tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product, or your services) this easy read is certain to provide you actionable strategies to deliver more of the sales results you are looking for. Author Phil M Jones, the youngest person ever to receive BEMSA's "Sales Trainer of the Year" award, shows how to develop the skills needed to grow your customer base, increase your orders, and win business from your competition. Exactly How to Sell explains what it takes to develop a community of customers who continue to spend with you, refer you to others, and build your reputation. Jones explores the winning tools and techniques that you can use to increase your confidence ahead of your sales conversations and achieve more from every interaction you have. He shows how to define your target market, identify potential partner industries, create win/win scenarios, build relationships, and much more. Exactly How to Sell includes the methods that will help you listen carefully, keep in control, and lead your prospect from inquiry through to decision. Using these techniques, you can successfully navigate prospects through the decision-making process--and all without falling into the stereotype of being "salesy". The author reveals how to transform your prospective client's "problems" into workable challenges that inspire your prospect to become a buyer. Exactly How to Sell also includes the vital information needed to price your service or product correctly and shows how to add dollars to your pricing that will increase profits, with no additional expense and no additional workload. The book also outlines the keys to upselling and creating irresistible offers to grow your sales success. Jones explores the positive impact of nurturing your established customers with drop-in visits, phone calls, newsletters, blogs, and social networks. Once you put Exactly How to Sell's practical methods into place, you will be on track to developing a growing business that keeps your customers coming back for more.