Events as a Strategic Marketing Tool
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
Specificaties
| ISBN/EAN | 9781789242300 |
| Auteur | Dorothe (NHTV Breda University of Applied Sciences Gerritsen |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 256 |
| Lengte | |
| Breedte |