Essentials of Pricing Analytics
Tools and Implementation with Excel
This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
Specificaties
| ISBN/EAN | 9781032989815 |
| Auteur | Erik (Inland Norway University of Applied Sciences Haugom |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 310 |
| Lengte | |
| Breedte |