Essentials of Pricing Analytics

Tools and Implementation with Excel

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Essentials of Pricing Analytics achterzijde
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  • Essentials of Pricing Analytics achterkant

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.

Specificaties
ISBN/EAN 9780367363239
Auteur Erik (Inland Norway University of Applied Sciences Haugom
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Paperback / gebrocheerd
Pagina's 280
Lengte 246.0 mm
Breedte 174.0 mm

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