Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption. Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative--highlighting both success stories and critical policy implications for the post-pandemic era.Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens.This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment. Emelia Amoako Asiedu, Associate Professor, Heads department of Marketing at GCTU Business School. Richard Kofi Asravor, Senior Lecturer, Heads department of Economics at GCTU Business School. George Oppong Appiagyei Ampong, is the Dean of GCTU Business School. Robert Ebo Hinson is a Marketing Professor at the University of Ghana.