Digital Transformation Payday

Every year, tens of thousands of firms try their hand at digital transformation. Many, if not most of them, are unsuccessful. This has left many executives and business leaders wondering if the significant risk and high cost involved in digital transformation is worth the opaque return on investment promised by consultants and strategists. In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments , accomplished digital strategist and Senior Strategy Partner at Deloitte, Tim Bottke, delivers a provocative and eye-opening new perspective on digital business transformation. Going beyond the hype and uncovering its real, verifiable financial payback, the author offers unique insights and guidance for managers, executives, board members, and investors tasked with guiding their organizations through the digital jungle. You'll find a proven framework for defining and executing your next digital transformation initiative from start to finish, configuring your plan for maximum return on investment. You'll also get empirical data that helps you understand your company's real-world odds of successfully navigating your chosen digital strategy. An essential resource for business leaders interested in or about to begin a digital transformation journey of their own, Digital Transformation Payday belongs on the bookshelves of entrepreneurs, founders, established company leaders, and digital enthusiasts looking for practical, no-nonsense guidance.