Digital Marketing

Effectively select, align and manage social media and digital operations using this great digital marketing guide. This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience to customer loyalty, automation, and personalization, this digital marketing guide features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. This book is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. It includes practical implementation guides spanning SEO, paid search, email, lead generation, and more. If you want to turn your online presence into a money-making machine, then you need this book. Get it now.