Digital Consumer Management
Understanding and Managing Consumer Engagement in the Digital Environment
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.
Specificaties
| ISBN/EAN | 9781032486024 |
| Auteur | Emmanuel (University of Greenwich Mogaji |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 238 |
| Lengte | |
| Breedte |