Digital Brand Management
Understanding Consumers and Communication in the Digital Age
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.
Specificaties
| ISBN/EAN | 9781041087182 |
| Auteur | Magdalena Grebosz-Krawczyk |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 204 |
| Lengte | |
| Breedte |