Design of Business
Why Design Thinking is the Next Competitive Advantage
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
Specificaties
| ISBN/EAN | 9781422177808 |
| Auteur | Roger L. Martin |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 208 |
| Lengte | 216.0 mm |
| Breedte | 146.0 mm |