Database Marketing
Analyzing and Managing Customers
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Specificaties
| ISBN/EAN | 9781441903327 |
| Auteur | Robert C. Blattberg |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 872 |
| Lengte | |
| Breedte |