Customer Relationship Management
Concepts, Applications and Technologies
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
Specificaties
| ISBN/EAN | 9781032247441 |
| Auteur | Daniel D. Prior |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 346 |
| Lengte | |
| Breedte |