Crystallizing Public Opinion
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
Specificaties
| ISBN/EAN | 9780486836584 |
| Auteur | Edward Bernays |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 144 |
| Lengte | |
| Breedte |