Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
Specificaties
| ISBN/EAN | 9781841120638 |
| Auteur | Geoffrey A. (President of The Chasm Group in Palo Alto Moore |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 240 |
| Lengte | 230.0 mm |
| Breedte | 154.0 mm |