Creating the Viewer
Market Research and the Evolving Media Ecosystem
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
Specificaties
| ISBN/EAN | 9781477329061 |
| Auteur | Justin Wyatt |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 328 |
| Lengte | |
| Breedte |