Create the WOW!

How do you stay relevant in a world of constant change—driven by aging populations, shifting regulations, and rapid tech evolution? Create the WOW! is your step-by-step guide to building a sustainable business model that drives both financial growth and positive impact. This practical book helps innovators, entrepreneurs, and teams spot opportunities where social, ecological, and economic progress go hand in hand. Learn how to work smarter with AI, design customer-centered value propositions, and build end-to-end experiences that truly WOW! With tools, templates, and real-world examples, you’ll gain the mindset and method to grow with confidence—and with purpose. It’s a future-focused guide for anyone who wants to innovate boldly, scale sustainably, and make a difference that lasts. Join the movement toward sustainable innovation and create long-term value for your customers, your business, and the world. Patrick van der Pijl , Patrick Kooij , Alex Knezevic and Erik van der Pluijm combine decades of experience in innovation, strategy, design, and marketing—uniting their strengths to deliver a hands-on guide for creating sustainable, AI-powered growth and unforgettable customer experiences.