Covert Cows and Chick-fil-A
How Faith, Cows, and Chicken Built an Iconic Brand
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
Specificaties
| ISBN/EAN | 9781400213160 |
| Auteur | Steve Robinson |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 224 |
| Lengte | |
| Breedte |