Corporate Communication and Integrated Marketing Communication
Audience beyond Stakeholders in a Technological Age
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
Specificaties
| ISBN/EAN | 9781498566827 |
| Auteur | McDowell Marinchak, Christina L. |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 118 |
| Lengte | |
| Breedte |