Contagious
Why Things Catch On
Discover why certain products and ideas become popular, as Wharton professor Jonah Berger reveals the science behind word-of-mouth and social influence in "Contagious."
Lees verder
Specificaties
| ISBN/EAN | 9781451686586 |
| Auteur | Jonah Berger |
| Uitgever | Simon & Schuster Nederland B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 256 |
| Lengte | 213.0 mm |
| Breedte | 140.0 mm |
Jonah Bergeris a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious , Invisible Influence , and The Catalyst . He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times , The Wall Street Journal , and Harvard Business Review . His research has also been featured in the New York Times Magazine’s “Year in Ideas.”