Consumer Psychology
Theories & Applications
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
Specificaties
| ISBN/EAN | 9781473906983 |
| Auteur | Huang, Hazel |
| Uitgever | SAGE |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 376 |
| Lengte | 232.0 mm |
| Breedte | 186.0 mm |