Consumer Neuroscience
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
Specificaties
| ISBN/EAN | 9780262036597 |
| Auteur | Moran (Northwestern University) Cerf |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 368 |
| Lengte | 229.0 mm |
| Breedte | 203.0 mm |