Conducting Social Marketing Research
A Practical Guide
High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.
Specificaties
| ISBN/EAN | 9781032936116 |
| Auteur | Nancy R. (University of Washington Lee |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 134 |
| Lengte | |
| Breedte |