Coffee's for Closers

In Coffee's For Closers: The Best Real-Life Sales Book You'll Ever Read , veteran sales leader and coach Tony Morris delivers a practical and hands-on guide to dramatically improving your approach to sales. The book is an authentic collection of effective advice borne out of the thousands of hours the author has spent closing actual sales and training real salespeople in the art and science of selling to prospects. The author wastes no time with high-level theory or abstraction, choosing instead to offer tried-and-true, step-by-step tutorials on sales tactics built by and for frontline sales professionals. You'll learn how to get past gatekeepers, conduct an effective cold-call, question prospects, listen to your customers, and craft an airtight proposal that's impossible to say no to. From expert tips on gaining commitment and closing to handling objections, dodging stall tactics, generating leads, building rapport, and more, Coffee's For Closers is a detailed blueprint for sales success that's guaranteed to become a well-worn desk companion for salespeople everywhere. Perfect for salespeople, sales team leaders, and sales coaches, Coffee's For Closers is the tactical how-to sales guide that sales professionals everywhere have been waiting for.