Can't Sell Won't Sell

Advertising, politics and culture wars. Why adland has stopped selling and started saving the world

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This is an analysis of how and why the UK advertising industry's left-leaning politics are influencing the work we're producing and distancing us from the audience we are supposed to be creating our advertising for. We have lost the ability and the will, to sell products and services, and are instead intent on saving the world.

Specificaties
ISBN/EAN 9780957151529
Auteur Steve Harrison
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Paperback / gebrocheerd
Pagina's 290
Lengte
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