Buying and Believing
Sri Lankan Advertising and Consumers in a Transnational World
Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.
Specificaties
| ISBN/EAN | 9780226430409 |
| Auteur | Steven Kemper |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 248 |
| Lengte | |
| Breedte |