Business to Business Marketing Management
A Global Perspective
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.
Specificaties
| ISBN/EAN | 9780367757946 |
| Auteur | Alan Zimmerman |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 520 |
| Lengte | |
| Breedte |