Building Strong Brands
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
Specificaties
| ISBN/EAN | 9781849830409 |
| Auteur | David A. Aaker |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 400 |
| Lengte | 199.0 mm |
| Breedte | 131.0 mm |