Brilliant Marketing

Marketing has never been so important because business has never been so competitive. To make your marketing campaign a success, you must engage your customers with something that they can't fail to notice, that interests them, that they like, that they want to know more of ... and become part of. Brilliant Marketing s hows you how to devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. This new edition is your indispensable marketing and engagement toolkit. You'll find the all of the skills, examples and attitudes that you need to carry out the most alluring campaigns around.  Understand the ideas, actions, campaigns that make a real difference.  Get a complete marketing skill-set to seduce and inspire.  Be a master of strategy - from thinking to planning to execution.