Branding Governance
A Participatory Approach to the Brand Building Process
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.
Specificaties
| ISBN/EAN | 9780470030752 |
| Auteur | Nicholas Ind |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 288 |
| Lengte | |
| Breedte |