Branded Content and Entertainment in Advertising
A Theoretical and Empirical Study of Creative Advertising Practices
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
Specificaties
| ISBN/EAN | 9781032316420 |
| Auteur | Maria Rodriguez-Rabadan (International University of La Rioja Benito |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 184 |
| Lengte | |
| Breedte |