Brand Thinking
Building Brands You Can Believe In
Introducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.
Specificaties
| ISBN/EAN | 9781538195192 |
| Auteur | Allison J. (University of Minnesota Hubbard School of Journalism and Mass Communication Steinke |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 352 |
| Lengte | |
| Breedte |