Brand Success
How the World's Top 100 Brands Thrive and Survive
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
Specificaties
ISBN/EAN | 9780749462871 |
Auteur | Haig, Matt |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 304 |
Lengte | |
Breedte |