Brand Positioning with Power
Maximize Your Marketing Impact
Offers a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because it is remarkably easy to use; uses a proven, systematic positioning process; and leverages exciting, practical real-world examples.
Specificaties
ISBN/EAN | 9781637425510 |
Auteur | Robert S. Gordon |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 168 |
Lengte | |
Breedte |