Brand Management
Mastering Research, Theory and Practice
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Specificaties
| ISBN/EAN | 9780367172589 |
| Auteur | Heding, Tilde (Copenhagen Business School, Denmark) |
| Uitgever | Taylor & Francis Group Limited |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 338 |
| Lengte | 246.0 mm |
| Breedte | 174.0 mm |