Brand Global, Adapt Local
How to Build Brand Value Across Cultures
Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
Specificaties
| ISBN/EAN | 9781398619715 |
| Auteur | Katherine Melchior Ray |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 264 |
| Lengte | |
| Breedte |