Brand Asset Management
Driving Profitable Growth Through Your Brands
Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability.
Specificaties
| ISBN/EAN | 9780787963941 |
| Auteur | Scott M. (Prophet Brand Strategy) Davis |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 288 |
| Lengte | |
| Breedte |