Blindsight
The (Mostly) Hidden Ways Marketing Reshapes Our Brains
A Princeton neuroscientist and marketing director combine their unique expertise to explore the psychology of consumption-through specific neuroscientific principles, they reveal how brands turn individuals into consumers.
Specificaties
| ISBN/EAN | 9781950665068 |
| Auteur | Matt Johnson |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 288 |
| Lengte | |
| Breedte |