Authenticity
What Consumers Really Want
How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.
Specificaties
| ISBN/EAN | 9781591391456 |
| Auteur | James H. Gilmore |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 320 |
| Lengte | |
| Breedte |