Attraction of Knowledge Celebrities

How They Motivate Users to Pay for Knowledge

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This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.

Specificaties
ISBN/EAN 9781032673530
Auteur Xiaoyu Chen
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Paperback / gebrocheerd
Pagina's 144
Lengte
Breedte

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