An Instructor's Manual to H2H Marketing Case Studies
Teach Human-to-Human Marketing Effectively
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
Specificaties
| ISBN/EAN | 9783031490040 |
| Auteur | Kotler, Philip |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 181 |
| Lengte | |
| Breedte |