AI in Marketing
Applications, Insights, and Analysis
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
Specificaties
| ISBN/EAN | 9781032743356 |
| Auteur | Hannah D. Walters |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 328 |
| Lengte | |
| Breedte |