Advertising Impact and Controlling in Content Marketing
Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Content marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.
Specificaties
| ISBN/EAN | 9783658405502 |
| Auteur | Thomas Horner |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 255 |
| Lengte | |
| Breedte |