Advertising Account Planning
Planning and Managing Strategic Communication Campaigns
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
Specificaties
| ISBN/EAN | 9781032164601 |
| Auteur | Sarah Turnbull |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 276 |
| Lengte | |
| Breedte |