Active Price Management
Be a Price Maker, Not a Price Taker!
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner.
Specificaties
| ISBN/EAN | 9783031420481 |
| Auteur | Sven Reinecke |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 90 |
| Lengte | |
| Breedte |